HIGH-STAKES UX DESIGN

A design and product studio building complex B2B products, thoughtfully enhanced with AI

Trusted by Industry leaders

BidBy

Making judicial auctions legible enough to bid on

Liquidity

The cash decisions a spreadsheet can't model

Erdos Miller

ToolHub: one platform for the tools that steer a well

SalesQL

One click, a system of rules behind it

EXPLORE ALL CASE STUDIES

Most B2B products aren't simple. They're complex systems.

What looks like an interface usually hides workflows, rules, permissions, legacy constraints, and real operational consequences.

Designing these products requires system thinking, not just screens.

So, when teams call us?

Context of use is complex
The product became difficult to change
Workflows are complex and hard to align
Multiple roles and permissions create friction
The product is critical to daily operations
Legacy complexity slows down evolution
Errors have real consequences

How we work

We embed into your team.

We integrate our design studio directly into your product team, working alongside developers, product managers, and domain experts for as long as needed. We join your rituals, your tools, and your channels, so design decisions happen where the product is built, not in a separate handoff. Working this close to the people who know the system lets us understand its rules, edge cases, and constraints from the inside.

Fast integration.

We integrate quickly into existing teams and legacy environments, bringing a clear method that allows progress without disrupting operations. In the first weeks we map how the product works today: what’s safe to change, what depends on the backend, and what’s structurally risky. From there, The Mise Method sets scope and priorities, and The Pantry lets us prototype from day one, so your team sees real progress early while the product keeps running.

Senior expertise, full visibility.

An experienced team works alongside you, bringing proven high-stakes expertise while giving clear visibility into decisions, priorities, and progress. The senior designers you meet at the start are the ones who do the work. Every key decision is documented with its reasoning, and you always know what’s done, what’s next, and why.

What we work on

The Pantry Library

Everything you need, already stocked

This is our design system for complex B2B products: A living library of components, patterns, and guidelines that lives in design, in code, and in AI. Built and kept fresh by us, it means we don't just hand over ingredients: we build functional prototypes on the spot.

Get a look inside The Pantry

The Mise Method

No room for improvisation

This is how we run high-stakes design work: a step-by-step method that sets scope, decisions, and what ships when before the work heats up. Sharpened on every project we take on, it means no chaos mid-build: you always know what's done, what's next, and why.

"Their designs are not only visually refined but also remarkably intuitive."
Ariel CaminoCEO, SalesQL
"They were a great professional team that was serious about time and deadlines."
Miguel LineraCEO, Stoa
"Webake Design took the job very seriously and was thoughtful in their approach."
Aaron DewaldSVP Product, Legal Education Company
"They work in the intersection between complex solutions and moving fast, so we could test, fail and learn quickly"
Ole Jørgen GrønliCEO, Goji Studios
"Their designs are not only visually refined but also remarkably intuitive."
Ariel CaminoCEO, SalesQL
"They were a great professional team that was serious about time and deadlines."
Miguel LineraCEO, Stoa
"Webake Design took the job very seriously and was thoughtful in their approach."
Aaron DewaldSVP Product, Legal Education Company
"They work in the intersection between complex solutions and moving fast, so we could test, fail and learn quickly"
Ole Jørgen GrønliCEO, Goji Studios
"Their designs are not only visually refined but also remarkably intuitive."
Ariel CaminoCEO, SalesQL
"They were a great professional team that was serious about time and deadlines."
Miguel LineraCEO, Stoa
"Webake Design took the job very seriously and was thoughtful in their approach."
Aaron DewaldSVP Product, Legal Education Company
"They work in the intersection between complex solutions and moving fast, so we could test, fail and learn quickly"
Ole Jørgen GrønliCEO, Goji Studios
"Their designs are not only visually refined but also remarkably intuitive."
Ariel CaminoCEO, SalesQL
"They were a great professional team that was serious about time and deadlines."
Miguel LineraCEO, Stoa
"Webake Design took the job very seriously and was thoughtful in their approach."
Aaron DewaldSVP Product, Legal Education Company
"They work in the intersection between complex solutions and moving fast, so we could test, fail and learn quickly"
Ole Jørgen GrønliCEO, Goji Studios

FREQUENTLY ASKED QUESTIONS

We design complex B2B products: systems where workflows, permissions, rules, and real operational consequences are built into the interface. We map the complexity, redesign the experience, and validate through functional prototypes before development begins.

Companies with established SaaS products or internal tools that have grown complex over time, in fields like healthcare, fintech, automotive, and industrial. Any domain where users are specialists and errors have real consequences.

We start with a complexity audit to understand what's safe to change, what requires backend work, and what's structurally risky. Then we map real expert workflows, define a strategy, and design the transition so users aren't disrupted when the new system rolls out.

It depends on scope. We work on fixed-scope engagements and ongoing retainers. The best way to get an accurate estimate is to share your product and goals. We scope from there.

We work inside your stack, not around it. If your company already has a design system, we plug into it. If it doesn’t, we help you build one on top of The Pantry, the design system we developed for complex B2B interfaces. We iterate in Figma when it helps, but our main output is functional prototypes with real logic, ready to hand off to your development team right away.

Most agencies design screens. We commit to outcomes. Every engagement starts from the result your product needs: fewer errors, faster workflows, smoother adoption. Every design decision is measured against it. We map the complexity, identify what can’t change, and prototype with real logic, because in a product that runs daily operations, design is only worth what it changes.