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Through a combination of data, technology, and the power of social media, Boatim deliver high-quality lead generation for dealers.
We join Boatim to improve specific flows and interactions in different products. The company has a startup spirit so we were rapidly designing different alternatives for key flows within weeks. We successfully adapted to this breakneck pace.
An important challenge we had was to design an IOS app. Users in the community were requesting more social tools that would make it easier for them to find services related to their boats, find new routes recommended by boaters, check the weather and know who the boats around them are.
“Whenever you are in the water and you look at another boat, you want more details, where is it going? What boat is that? how much does it cost?... (Boatim User)”
“When sailing, you wanna book restaurants next marina and you wanna know if your colleagues are there...(Boatim user)”
Unique experiences need special details. From Webake we created exclusive illustrations so users could identify all kinds of services offered by the app. We worked closely with the marketing and marketplace team so these pieces could be used in other products or other purposes such as emails or marketing campaigns.
