Teams around the world use SalesQL on a daily basis to find profile information. One of our most complex challenges was to think of a product that fit two important personas.

• Salespeople who want to prospect and reach out to their future customers with SalesQL’s enriched B2B contact details.
• Recruiters who want to reach top candidates with verified phone numbers and emails they can find on SalesQL.

SalesQL needed to improve their current chrome extension and resolve a bunch of interaction issues.

• Improve the current chrome extension from the UX and UI perspective, which was having critical issues in terms of interaction, information architecture, and onboarding inconsistencies.
• Gathering data is the first step for users. SalesQL needed to improve its CRM where users manage profiles for sales or recruiting journeys.
• Create a design library to ensure consistency across the products and speed up the development process.
• Include design (o design thinking) as part of the organization's culture

A challenge like this demands being super detailed with the documentation that is presented to support hand-off to the development team. At Webake, we make sure the different parts of the process contemplate every possible scenario.

Our design libraries don’t only have each component and its variants but also documentation that allows developers to understand, in depth, all aspects of every piece.

We also created some custom illustrations for this project to stand out from the competitors and soften the instances where we want the user to understand what is happening in the interface.

• Ariel Camino (CEO SalesQL)
• Alfonso Pantoja (Product Manager)